Applied persuasive design techniques, including social proof, commitment strategies, and interactive elements, to increase engagement and drive behavioral change.

Designed an interactive digital platform that transforms home insulation from an individual decision into a community-driven initiative, leveraging behavioral change principles.

Implementing data-driven UX solutions, integrating neighborhood-specific visualizations & success stories to foster a sense of collective action and shared responsibility.

Facilitated 4 interviews to gather user insights, plus social media analysis, refining the platform’s design based on real homeowner concerns and motivations, ensuring higher adoption rates.

I developed comprehensive coding guidelines and best practices to standardize development workflows, enhance code quality, and ensure consistency. This initiative directly contributed to the efficient development and successful delivery of a functional prototype within 1 month.

I created 6 custom illustrations to align with the platform’s visual style and enhance user engagement. In addition, I designed 3 custom graphs by simplifying complex data from reviewed research articles. This was done to ensure the information is accessible and easily understood by our target audience.